The following is a sample of projects that we have completed over the years.
Company name or organisation have not been identified but we will be pleased to provide references from past and present clients.

Design & Build Contractor
Preparation of strategic and operational marketing plan. Change of corporate image, introduction of direct mail and telemarketing. Improved tender application process.

Enterprise Agency
Preparation of marketing plan for Business Start Programme. Design and implementation of direct mail and telemarketing for consultancy work for larger fee paying clients.

NHS Trust Hospital
Marketing plan, project management and direct marketing support for trust hospital opening a new Day Case Centre.

Jewellery Manufacturer
Strategic & operational marketing plan together with sales action plan for three year period. Evaluation of suitability to develop by franchising. Establishing and managing pricing and packaging research.

Commercial Vehicle Security Manufacturer
Preparation of a marketing plan and business plan to attract funding prior to expansion. Introduction to sources of finance including venture capital.

Time Management and Recording Company
Strategic and operational marketing plan and sales action plan. Support with direct mail, telephone marketing, brochure production and advertising.

Data Transfer Services Company
Operational marketing plan, sales plan, preparation of company brochure and product leaflets. Telemarketing plan, training and support.

High Frequency Welding Company
Strategic and operational marketing plan. Sales action plan. Introduction of PC based contact management system. Telemarketing support. Accompanied sales visits for market research into new markets for a new product. Introduction and launch of new product.

Ice Age Leisure Attraction.
Critique of existing marketing and business plan. Influence re-scheduling of priorities and marketing initiatives.

Steel Fabricator
Preparation of marketing plan and implementation over twelve months.

Industrial Gas Engineers
Strategic & operational marketing plan and continuous support relating to business development. Reduction of commercial risk.

Regional Development Agency
Identification of potential inward investors. Direct mail, telemarketing and exhibitions in support.

Sandwich Manufacturer
Business development plan including marketing plan and business plan to enable regional expansion.

Rural Development Commission
Direct support in relation to marketing and delivery of training. Planning and organising marketing for business awards presentation.

Plastics Vacuum Thermoformer
Strategic and operational marketing plan; business plan; long term ongoing project management and marketing services support including brochure production, telemarketing and direct mail. Product development and product launch.

Greetings Card Distributor
Initial feasibility study to determine acceptance of business as a franchise and subsequent full service establishment of the franchise. Recruiting of franchisees.

Specialist Mat Rental Company
Franchise development from initial feasibility to launch including preparation of all documentation, marketing of franchise and franchisee recruitment.

Wholesaler of Plumbing Supplies
Comprehensive marketing consultancy leading to implementation of action plans which produced substantial increase in profits. Established in house inbound and outbound telemarketing system and provided operator training. Developed tailored sales management systems.

Technology Testing and Engineering Services
Development of a strategic and operational marketing plan, sales plan and personal activity plans leading to immediate productivity and profit improvements. Workshop approach maximised input from all staff and ensured good communications of change process.

Three Star Hotel
Project covered key role definitions for departmental teams prior to development of operational marketing plan. Significant outcomes led to sales improvement and optimised staffing enabling owner to sell hotel for a substantial sum.

CAD Dealership
An integrated planning and implementation assignment involving the development of a strategic and operational marketing plan and detailed marketing action plan. Recruited and directed in house lead generation process form existing customers and provided external lead generation which is ongoing. Developed company newsletter, a range of direct mail marketing materials and prepared company for attendance at ICAT. Company awarded CAD dealership of the year and has added £200,000 to annual sales since the start of the programme.

Dental Practise
A modern, well equipped dental practice with seven associate dental surgeons and ancillary support teams. In transition from NHS treatment to private treatment. Business development workshops involved all staff in the creation of marketing action plans. Combination of advertising, direct marketing to businesses, associations and residents used to create sales opportunities. In house work included measurement of marketing activity, improved communications and sales conversion at reception and in the surgeries. Recruited and directed part time marketing assistant to provide ongoing implementation support. Practise is now almost all private.

Chartered Accountancy Practice
A five partner practice with 40 support staff. Developed an operational marketing plan to support strategy and business objectives and worked with existing staff to operate direct marketing programmes for specific sectors. Designed and implemented customer attitude audit which provided guidance for development and improvement of services. Prepared and implemented strategy for developing business with existing clients including a contact management database. Successful programme which, in particular, brought new business to departments of the firm which had excess capacity.

Bakery with retail outlets
A 200 year old family firm consisting of a central bakery and three retail outlets. The project brief was to focus on one of the retail shops has a
cafÈ. Measurement of footfall and average sale value took place over a six week period to provide benchmarks for improvement. The programme used signs, leaflets and transport advertising together with promotional offers to attract new customers to the shop. Staff were trained to up sell and cross sell to increase average value of a sale. A system was put in place to gather names and addresses of customers to create a loyalty scheme which was subsequently implemented. The objectives of the programme were achieved in terms of increased number of customers and increased value of sale.

Royal School for the Deaf
This organisation has developed a range of videos to help and entertain deaf people and relatives of deaf people. They were able to have two secondees from large companies to work with them on the implementation of a marketing plan, the development of which formed the terms of reference for this project. Through several workshop sessions with key managers (deaf and hearing) I guided the development of an operational marketing plan and action plan to help RSD focus on key markets and channels.

Fume & Dust Extraction company
This company used our telemarketing services to generate sales leads in their traditional market of garages. The consultancy service then worked with the company to develop new market opportunities, redefined their sales organisation and establish a customer and prospect database to enable them to manage their own customer service and lead generation processes.

Lithographic Printer
A long established sheet fed litho printing company needing support to market a new service to a new customer group. The programme included profiling the most promising customer groups, re- organisation and training for the field sales team and the setting up of a single point customer service centre. Outbound telemarketing was tested through our bureau before transferring the function to the company. The marketing action programme also included direct mail, exhibitions and profile raising within their new sector.

Commercial Cleaning Company
A highly practical programme working closely with the owners of the business to develop an operational marketing plan to double the size of the business in one year. Active programmes included direct mail and telemarketing, the development of a brochure and an effective presentation and proposal pack. Improved telephone response to customers and introduced contact management database. Began investigation into feasibility of franchising the business which is ongoing.

Sign Manufacturer
Established company with blue chip customer base manufacturing durable internal and external signage. Profiled existing customer base and identified most promising customer groups. Developed direct marketing programme and generated qualified leads through bureau telemarketing. Recruited marketing assistant to action key elements of marketing action plan. By the end of the programme the company had achieved full year objectives in 3 months.

Engineering Group
An engineering company providing a range of services from fabrication to motor rewinds with on site services for installation and repair of motors and pumps. Recently introduced Dynamic Balancing and condition monitoring as additional on site services. The company a field sales force of four and an internal sales team of three who are mainly concerned with factored sales of pumps and electrical equipment. The objective of the consultancy was to prepare a marketing strategy and operational plan as well as plan the reorganisation and development of the field sales team and internal sales team. Following market investigation and consultation, it was decided to focus on the development of factored sales which involved establishing an inbound and outbound call centre. An essential part of this development was the specification and introduction of an effective contact management system. A catalogue of products was developed and sent directly to customers and prospects as part of the new direct marketing programme. The programme of support is ongoing and through a series of targeted direct mail campaigns, the field sales force is now directed towards profitable, qualified selling opportunities whilst factored sales are managed mainly by an inside sales team at considerably lower cost.

Engineering Group
Internal and external sales training
Customer care and management training

Fabrication Company
Development of new products into new markets relating to noise suppression. Establishing sales systems, marketing communications

Diesel Engine rebuild and repair company
Operational marketing plan. Launch of two new dealerships. Detailed assistance with direct marketing set up.

Lift Truck training company
Business plan, marketing plan, sales plan, project plans, measurement and control systems, telemarketing training.

Design Engineers
Marketing plan and assistance with implementation

Dental Laboratory
Customer loyalty programme. Referral programme. New product launch. New business generation. Web Site

Newsagent
With a difference! Turnover £1.5m with 25% net. Currently bottling the ingredients for success to replicate business under same ownership and thereafter to develop as a franchise.

Software Developer
Business and marketing plan for developer and installer of 4TQ process flow software

Specialist pipe manufacturers
Marker research into several new market opportunities leading to a report and recommendations

Spa and Whirlpool Bath Manufacturer
Business plan, Marketing plan and practical implementation support

Domestic/commercial Intruder alarm company
Development of sales and marketing organisation, marketing plan and implementation of direct mail and telemarketing processes focussing on existing and new customers

Civil and Structural Engineering Company
Development of marketing infrastructure to create new customers. Set up of database, introduction of direct marketing, web site specification and development , integration of web site and e mail as part of marketing process.

Coffee Roasters and Distributors
Analysis of main profit generators. Acquisition of competitor. Development of distributors. Introduced sales of coffee machines. Database set up and development of direct mail and telemarketing. Development of customers through referral system. Development of franchise network.

Web site development company
Marketing activity plan & evaluation of diversification opportunities

Inbound call centre
Business plan, marketing plan and customer service system

Language Training Centre
Database marketing for new and existing customers. Product development and marketing of new language courses

Solicitors Practise
Identification of growth opportunities, development of marketing plan and customer service training.

Manned Guarding Company
Development of business as a franchise prototype

On site telemarketing company
Total management service

Share Dealing Service
Web based marketing from web site development, product development and web site promotion

Customer Service/ Helpdesk Association
Market research through focus groups

Large Scale Steel Fabrication Company
Introduction of marketing processes, development of customer base, diversification

Mining & Quarrying Machinery Manufacturer
Short term “rescue” marketing plan leading to longer term strategic marketing plan for the UK and overseas. Designed to increase market share through partnership development with both suppliers and customers

Business Link/Chamber of Commerce
Marketing of information services. Through a series of marketing focussed workshops leading to the development of a marketing plan to support business plan objectives

Supplier to Sign Trade
Sales skills audit, course design and delivery, coaching for senior staff